Making YouTube videos, winning Majors, what’s the difference?
Apparently to Bryson DeChambeau, it’s not much.
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Winning a major championship and putting out a cool piece of content brings DeChambeau almost the same amount of joy.
The two-time US Open winner spoke to the media ahead of the Masters and talked about the enjoyment he finds in creating content and how winning a major only brings him about 10 per cent more of that feeling.
DeChambeau, who won the US Open at Pinehurst last year, recently put a series on his YouTube channel of him attempting to score a hole-in-one over his house.
At his Masters press conference, he said: “When I hit the ball over my house and made the hole in one I was definitely excited.
“I had the adrenaline running through my body, chills in my body because we just knew it was gonna be a cool piece of content.
“Not as cool as winning a major championship, but it’s up there.
“I’d say it’s 90 per cent there.”
DeChambeau said this with a smirk on his face, as he knows that nothing can compare to winning one of golf’s four elusive crowns.
But the Content King didn’t shy away from the fact that he damn near enjoys creating content all the same.
After all, he is one of the most popular golfers in the world, with nearly two million YouTube subscribers to his channel.
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DeChambeau spoke how creating content and YouTube videos helps him prepare for major tournaments, and how he balances the two.
“I think there are times I’ve gotten a little overzealous and been like, ‘Wow, I need to focus on my game a little bit,” he explained.
“But I’ll also tell you I’ve built my content creation around how do I get better as well. I’ve become more efficient in that regard.
“Sometimes the content that I create actually helps me focus for the next week.
“For example, a course record series, it gets me in that mindset, more focused on [the fact] I’ve got to absolutely play my best golf if I’m going to break the course record. So it gets me in that mentality.
“Over the course of time I’ve learned to focus myself and prepare for a tournament while doing content creation.
“Early on it was difficult. I didn’t know what to do. I was like, ‘What am I doing to create? What am I going to do? How does it relate to golf?’
“As time has gone on, I’ve become a little more efficient with my team and how to prioritize and focus when I can do weird, quirky challenges, to now where I’m focusing a week before a tournament.
“I’m really strategizing and planning out what’s going to work best for me.
“It’s just a thing that’s happened over time. Something you’ve got to learn yourself. But I certainly love it. I won’t stop.
“I’ll continue to do it because I think it’s hopefully inspiring for people. That’s all I care about.”
The social media LIV Golf star clearly has no plans of slowing the content machine down anytime soon.
But for this week, the King of Content will try to become the King of Augusta.
DeChambeau gets his latest tilt at Masters glory underway at 6:23pm UK time on Thursday, alongside Hideki Matsuyama and Shane Lowry.